SEO that brings in the work you actually want.
Search and AI visibility for trade and service businesses, measured in won jobs.
Found for the jobs worth having.
Measured by enquiries that become work, not rankings on their own.
The Authority provides SEO for established trade and service businesses: technical fixes, service and location pages, case studies, Google Business Profile, reviews and AI search visibility.
We build it around your best jobs and report it as enquiries that become work.
Written by Josh Roa · Updated 23 October 2026
Why most trade websites bring the wrong calls.
They rank for everything and nothing: one services page, no service areas, no proof. The jobs you most want never get a page of their own, so the calls you do get are the ones nobody else wanted either.
We start from the jobs worth having, build a page and a case study for each, make your Google Business Profile and reviews do their share of the work, then measure what turns into work.
What's included
- Technical fixes and site speed
- Pages for your best services and service areas
- Case studies written from finished jobs, in your words
- Google Business Profile and reviews
- AI search visibility
- Enquiry tracking and one report a month
In 7 short months, our search traffic has increased 65%. Usually, that doesn't happen for a year.Dave Edginton, Director, Payless Supplements Read the story →
Be the answer when your customers ask ChatGPT.
More buyers now ask ChatGPT, Perplexity or Google's AI for a recommendation before they search. Those tools quote businesses whose pages answer the question plainly, show evidence, and are structured so a machine can read them.
We built our own site this way first, so we can show you how it works before we touch yours.
Answer-first pages
Every service page opens with a short, quotable answer: what you do, where, and for whom.
Questions and schema
Real customer questions with structured answers that search engines and AI tools can read.
Evidence they can cite
Case studies with real numbers, so yours is the business with proof.
What our reports show.
Most SEO reports show rankings and traffic. Ours show enquiries, where they came from, and how many became jobs. Rankings are in there too, but they're not the headline.
See a sample digital marketing audit → Read the 2025 WA Search Landscape Report →
When SEO isn't the next step.
If your team can't absorb more enquiries, or quotes take a week to go out, SEO will make it worse. We'll tell you that, and point you to the Business Growth Audit instead.
How long does SEO take?
Leading signs usually show in 60 to 90 days. Organic search compounds after that, so the gains build over months, not weeks.
How much does SEO cost in Perth?
It depends on how many services and areas you want to be found for. We scope it from your goals and capacity, bill it monthly, and run it month to month.
Do you write the content?
Yes, from your finished jobs and in your words. You see it before it goes live.
Is SEO part of the Growth System?
Yes. It's one of the Growth System's channels, switched on when the business can carry more enquiries.
Want to know what search could bring in?
Start with the Bottleneck Score. Then we'll look at what you rank for now, and what's worth ranking for.
Or call 1300 587 700
