Pay for buyers ready to act. Not clicks.
Google Ads management for trade and service businesses, tracked to won jobs.
Know what each dollar returned.
Campaigns aimed at the jobs you want, tracked to the enquiry and the won job.
We build and manage Google Ads search campaigns for trade and service businesses, aimed at your highest-value work and tracked to calls, forms and won jobs.
Ad spend is billed by Google directly to you, with no markup on media.
Written by Josh Roa · Updated 23 October 2026
Why most ad accounts pay for the wrong clicks.
Broad keywords, one generic landing page, and conversions counted as "someone clicked the phone number". The account looks busy and nobody can say which jobs it paid for.
We aim campaigns at the jobs worth having, send each search to a page that matches it, and track every call and form through to the job it became.
What's included
- Campaign build around your highest-value services
- Landing pages that match what was searched
- Conversion tracking to calls, forms and won jobs
- Ongoing management and a monthly report
- Ad spend billed by Google, direct to you
- A sales process check before we spend a dollar
He's not there to make you money, he's there to get you seen, heard and the phone calls coming through. Then it's up to you.Tim Iten, Director, AGM Automation Read the story →
Ads amplify what's already there.
If quotes go out slowly or follow-up is patchy, ads expose it fast, and you pay for the privilege. So before a campaign goes live we check how quickly enquiries are answered, how quotes are followed up, and what a won job is worth to you.
What we check first
- Time from enquiry to first reply
- Quote turnaround and follow-up
- What a won job is worth, and what you can pay to win one
- Whether the team can take the extra work
What our reports show.
Cost per enquiry, cost per won job, and which searches produced them. Clicks and impressions are in there too, but they're not the headline.
When ads aren't the next step.
If the business can't take more work, or you don't yet know what a job is worth, ads will burn money. We'll tell you, and point you to the Business Growth Audit first.
How much should I spend?
It depends on the jobs you want and what one is worth to you. We work it out from your numbers before a dollar is spent.
Who pays Google?
You do, directly. Google bills your account, so there is no markup on media.
How do you track won jobs?
Calls and forms are tracked as conversions, then matched to the jobs they became.
Do I need a new website?
Not usually. We build landing pages that match what was searched, on your existing site.
Want to know what a job should cost you to win?
Start with the Bottleneck Score. Then we'll look at your numbers before we talk about ads.
Or call 1300 587 700
