The owner
Khade, Director
Client story · Landscaping, electrical & renovations · Perth
“We want to stop using the apps to chase our work.”
How RH Landscaping replaced paid lead apps with a pipeline it owns, had the biggest sales year in the business, and got its owner off the tools.
The business
Landscaping, electrical and renovations, Perth
Working together
Since October 2025
What we built
Strategy, SEO, Google Ads, sales pipeline, client stories
The result
Work that used to come from apps now comes from a pipeline RH owns.
0
Lead apps needed, down from three
<1 hr
From enquiry to quote, on the fastest jobs
Record
Biggest sales year in the business
Off
The tools since June 2026, and staying off
Video coming soonKhade tells the story himself
The situation
He didn't have a work problem. Everything just ran through him.
When we first sat down, Khade said something most owners can't: finding work wasn't the issue. Where it came from was. Referrals, plus three lead apps that had got dearer and worse. He was quoting people who hadn't poured their slab yet, then never hearing back.
RH was moving into bigger landscapes, electrical and renovations. But quoting, pricing, site standards and follow-up all ended at Khade. He was on the tools during the day and doing admin at night. Every bit of growth cost more of his time.
The biggest thing is the simple fact of I don't let control go.
The more I do it, people are learning stuff that only I ever used to do for the business. I don't need to do it anymore.Khade, RH Landscaping, six months apart
The diagnosis
What Khade thought the problem was, and what it actually was.
What Khade thought
A visibility problem. Get found on Google, fix the website, stop paying the apps.
What it actually was
Nothing in the business could win work without him. Referrals were strong but untracked, reviews were left to chance, and quotes lived in his head. Visibility was the right place to start. It wasn't the whole job.
What we did
Crawl, walk, run. Spend followed proof.
Oct 2025
Strategy before spend
A session with Khade and his business partner to map the year, with low, moderate and high investment options so Khade chose the level, not us.
Predictable GrowthFrom Oct 2025
Get found
SEO and a Google Business Profile, starting from an audit of the existing site.
Predictable GrowthFrom Jan 2026
Turn on demand
Google Ads aimed at the work RH actually wants, not whatever comes in.
Predictable GrowthOngoing
See the pipeline
Pipedrive, with a dashboard we review together every month: quotes sent, deals won, win rate. One review turned a "bad month" into a healthy one, because the numbers had simply not been updated.
Sales & Pipeline SystemOngoing
Build proof
A post-job feedback process that catches problems before they reach Google, and quarterly client story videos.
Reporting & Review Rhythm2026
Launch the second division
RH Construct, for electrical and renovations, got its own search presence and ads before its full website was built.
Predictable GrowthBefore and after
Nine months in.
| Before | After | |
|---|---|---|
| Where leads came from | Lead apps and referrals | RH's own website, Google search and ads |
| Speed to quote | Days, when Khade got to it | Some quotes out within an hour |
| Pipeline visibility | In Khade's head and Xero | Pipedrive, reviewed monthly |
| Khade on the tools | Most days | Off the tools since June 2026 |
To be straight about it: not all of that growth is marketing. Khade hired, priced bigger jobs and pushed hard. What marketing did was give the growth somewhere to come from. Nine months in, he summed it up himself: "We've increased in sales, we've increased in the amount of people coming through, calling us, all of the stuff we set out to do."
What's next
The new problem is the good kind.
More quotes than one person can price. So the work has moved from getting enquiries to converting them without Khade in every step: senior hires, a follow-up system from enquiry to decision, and a website that sells the bigger jobs before he walks on site.
Sound familiar?
Your business works. It just still needs you for too much.
If you're running an established trade or service business and any of these ring true, start with a 15-minute call. We'll find where the work is leaking and what to fix first.
Book a 15-minute Growth Audit15 minutes. No pitch deck. You'll leave knowing the one thing to fix first.- Too much still comes back to you, even with a team.
- Quotes, standards and follow-up live in your head.
- Growth comes in waves: flat out, then chasing work.
- You're busy, but the numbers don't show it.
