The client
The franchisor and marketing manager
Client story · Frank Casey Suit Hire · Suit hire franchise · Retail and online, New Zealand
An old Flash website, and a franchise ready to grow.
How a suit hire franchisor replaced its Flash website with an SEO-led WordPress build and became the brand people found first.
Online enquiries
56%
increase after the new website and SEO campaign.
The business
Formal suit hire and sales: stores plus an online shop
Timeframe
Results clear by month six
What we built
SEO audit, WordPress website, franchise microsites, SEO
The result
The top of Google for the searches that matter.
56%
Increase in online enquiries
Top 4
Google positions for "suit hire auckland"
6 months
Until the results were clear
1 site
With a microsite for each franchisee
The situation
One franchisee was winning. The brand wanted the same.
Frank Casey Suit Hire runs several retail stores and an online shop for hiring and buying formal suits. After seeing the extra enquiries The Authority had delivered for one of its franchisees, the franchisor wanted the same across the whole brand.
The existing website was built in Flash, and had none of the basics search engines need.
What we did
Audit, rebuild, then build authority.
Audit
SEO audit
Keyword research, a ranking report, an on-page assessment, a backlink review and recommendations.
AuditBuild
A new WordPress website
Designed around the services offered and the locations served.
WebsiteStructure
Franchise microsites
A microsite structure to accommodate each franchisee's own requirements.
WebsiteGrow
Search and backlinks
On-page SEO and a backlink profile built to outrank competitors.
SEOTo be straight about it
What it led to.
The result gave the franchisor the confidence to expand into social media campaigns and content marketing across the country.
Sound familiar?
Getting found is only half of it.
Most of these stories started as a marketing problem. Start with the Bottleneck Score to see whether more leads is really what your business needs first.
Get your Bottleneck ScoreFree. Eight questions, about two minutes. Rather talk? Call 1300 587 700.- Leads come and go, and you can't say where they came from.
- You're paying an agency or a directory and can't see the return.
- Your website doesn't say why you're the better choice.
- Every enquiry still lands on you to follow up.
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