Tim Davies Landscaping
Great session yesterday and I’m looking forward to working together to take our digital presence to Number 1 in our space!
Brief
Tim Davies Landscaping (TDL), a well-established landscaping company, faced challenges with their existing digital marketing campaign, which failed to deliver the desired results of increasing leads and improving the quality of those leads.
TDL’s partnership with Sensis, a national marketing agency, resulted in underperforming Google Ads and SEO campaigns. The high cost per lead and failure to track conversions meant Tim and his senior leadership team had no way of knowing the return of their investment, each month.Â
Geographic targeting errors meant TDL were advertising to out-of-state audiences and while these and other findings painted a clear picture of the dire situation they were in, it also left them feeling stuck due to contractual obligations.
The ineffective digital marketing efforts hindered TDL’s potential, causing them to miss out on valuable opportunities to connect with potential clients and grow both their residential and commercial business units.
Before engaging with The Authority, TDL was unaware of the extent of their digital marketing problems and had not explored alternative solutions.
The Authority provided TDL with a complimentary, in-depth authority marketing audit, covering their entire online presence (SEO, Google Ads, Content & Email Marketing). The audit offered a clear roadmap for optimisation, and TDL saw significant improvements within 3-4 months.
TDL’s website rankings improved, placing them in the top 3 search results for high-value keywords. The redesigned website featured landing pages that enhanced lead generation efforts. TDL’s Google Ads campaign cost per lead was reduced by 80% to $62, with an initial sale value of $15,000.
TDL’s partnership with The Authority has been a game-changer, helping them achieve remarkable results. If your business is struggling with digital marketing efforts or you’re ready to take your online presence to new heights, The Authority is here to support you. Take the first step towards transforming your online presence and contact The Authority today for a consultation.
Metrics:
- 152% Increase in Pageviews
- 80% Reduction in The Cost Per Lead
- 33.8% Reduction In Average Page Load Time
- 26.1% Increase In Mobile Sessions
Deliverables
Following the presentation of the digital marketing audit report, it was determined that a more strategic approach to lead generation was required. This would ensure every lead was being tracked to determine the best way to acquire and convert.
The first challenge was defining set milestones to work toward. The second challenge was refining our targeting and acquisition process. To address both of these areas, The Authority worked with TDL to develop and implement the following:
- Website Performance
- Search Engine Optimisation
- Google Advertising
- Content Marketing
