Last Updated: May 18, 2025
1. INTRODUCTION
At The Authority Digital Pty Ltd (“The Authority,” “we,” “us,” or “our”), we understand the importance of protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our services or visit our website.
This Privacy Policy has been drafted in compliance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) and is specifically tailored for our digital marketing operations in Western Australia.
2. INFORMATION WE COLLECT
2.1 Personal Information
We collect information that personally identifies you, such as:
- Name, email address, and contact details
- Company name and business information
- Billing information and payment details
- Client website access credentials (when provided for service delivery)
- Marketing preferences and service history
2.2 Technical Information
When you visit our website, we automatically collect:
- IP address and device information
- Browser type and version
- Operating system
- Pages visited and interaction with website elements
- Referral source and visit duration
- Performance and error data
2.3 Communications
We retain records of:
- Email correspondence and support requests
- Telephone conversations (with prior notification)
- Project briefs and specifications
- Feedback and survey responses
3. HOW WE COLLECT INFORMATION
We collect information through:
- Direct interactions (when you provide information to us)
- Website visits and account registrations
- Service subscriptions and purchases
- Cookies and similar tracking technologies
- Analytics tools and third-party service providers
- Client testimonials and case studies (with consent)
4. PURPOSE OF COLLECTION
We collect your information to:
- Provide and improve our digital marketing services
- Process transactions and manage billing
- Personalize your experience and deliver tailored recommendations
- Communicate with you about services, updates, and offers
- Analyze website performance and user behavior
- Comply with legal obligations and enforce our terms
- Protect against fraudulent or unauthorized activity
5. DISCLOSURE OF INFORMATION
5.1 Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Payment processors and financial institutions
- Hosting and cloud infrastructure providers
- Analytics and data processing services
- Digital marketing platforms (Google, Facebook, etc.)
- Customer relationship management systems
5.2 Legal Requirements
We may disclose your information:
- To comply with legal obligations
- To protect our rights, privacy, safety, or property
- In connection with a business transfer, merger, or acquisition
- With your consent or at your direction
5.3 Marketing Partners
Where you have been introduced to The Authority via a third-party referrer, you acknowledge and agree that limited information (email, name, and products purchased) may be shared with these partners for reporting purposes.
6. COOKIES AND TRACKING TECHNOLOGIES
6.1 Cookies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Understand how you interact with our website
- Improve site functionality and user experience
- Deliver relevant content and advertisements
- Analyze website traffic and performance
6.2 Managing Cookies
You can manage cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.
6.3 Do Not Track
Our website does not currently respond to Do Not Track (DNT) signals from web browsers.
7. DATA SECURITY
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit via SSL/TLS
- Secure database storage and regular backups
- Access controls and authentication protocols
- Regular security assessments and updates
- Staff training on data protection practices
No method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
8. DATA RETENTION
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:
- The nature and sensitivity of the information
- Potential risks of unauthorized access
- Legal and regulatory requirements
- Operational needs and service delivery
9. CROSS-BORDER DATA TRANSFERS
The Authority is based in Australia, and your information may be processed, stored, and transferred within Australia. We may also transfer your information to third-party service providers operating outside Australia. By using our services, you consent to the transfer of your information to these locations, which may have different data protection laws than Australia.
10. YOUR RIGHTS
Under Australian privacy law, you have the right to:
- Access your personal information
- Correct inaccurate or incomplete information
- Request deletion of your information (subject to legal requirements)
- Object to certain processing of your information
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Office of the Australian Information Commissioner
To exercise these rights, please contact us at privacy@theauthority.com.au.
11. MARKETING COMMUNICATIONS
We may send you marketing communications about our services, events, and offers that we believe may interest you. You can opt out of receiving marketing communications at any time by:
- Clicking the “unsubscribe” link in our emails
- Contacting us at marketing@theauthority.com.au
- Updating your communication preferences in your account settings
12. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of these websites before providing any information.
13. CHILDREN’S PRIVACY
Our services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on our website with a revised “Last Updated” date. Continued use of our services after such changes constitutes your consent to the revised policy.
If we make material changes to how we treat your information, we will notify you by email or through a prominent notice on our website prior to the change becoming effective.
15. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
The Authority Digital Pty Ltd
PO Box 360
Two Rocks WA 6037
Email: privacy@theauthority.com.au
Phone: [Your Phone Number]
16. COMPLAINT RESOLUTION
If you believe that we have breached the Australian Privacy Principles or have a complaint about our handling of your personal information, please contact us in writing. We will respond to your complaint within 30 days and will work to resolve any issues in accordance with our complaints handling process.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (www.oaic.gov.au).
By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.
