Payless Supplements

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Trading since 2012, Payless Supplements had taken steps to build up it’s brand steadily and organically.

Unfortunately, the New Zealand-based supplement company ran into problems when it had selected a web development firm to rebuild it’s website. This firm had no understanding of Search Engine Optimisation and had effectively wiped out all of their rankings, over night.

For this purpose, The Authority was engaged to provide the following:

eCommerce Website Audit
Search Engine Optimisation
Content Marketing

Deliverables

The first step to remedying any issue is identifying it. For this reason, a detailed SEO audit was conducted to reveal the following fixes available for this eCommerce website:

Reduced page load times from 26 seconds to 6 seconds (with more refinement to come)
Mobile-friendly design to increase mobile enquiries
Changing desktop design to an aesthetically pleasing layout, showcasing the products
Improving descriptions and on-page mark-up to help Google in categorising key pages on the website
Updating the site with new content (2 uniquely written articles, each month)

351% Increase in Online Store Sessions

60% Increase in Search Traffic

37% Increase in Total Sales

Results

Despite being in a very competitive industry, Payless Supplements adopted a proactive approach to marketing their brand which has resulted in the following benefits:

An increased stream of new and recurring sales
Greater brand awareness when people are looking for supplements, online
A better understanding of which keywords are driving sales so they can expand out to Google Ads at a later date
Ongoing growth of search traffic as keyword rankings continue to improve