Frank Casey Suit Hire
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Frank Casey Suit Hire, operates several retail stores and an online shop for hiring and buying formal suits. After seeing the increased enquiry The Authority had delivered for one of its franchisees, the franchisor was eager to find out how similar improvements could be rolled out across the entire brand.
The first thing that was required, was an audit of the existing website, developed originally on Flash and lacking any best practices in the area of Search Engine Optimisation. The SEO audit included:
Deliverables
Once the SEO audit of the website was complete, recommendations were provided to the franchisor and marketing manager. These recommendations included the following:
Results
The results of the new website and search engine optimisation strategy were evident by the 6th month of the SEO campaign. Not only did they have a new website which was now correctly designed around the actual services offered and locations served but the search engine-friendly website also ensured Frank Casey Suit Hire was clearly positioned as the authority in its industry by securing the top 4 positions on Google for the phrase ‘suit hire auckland’ and others across the country.
This overwhelming result gave Frank Casey Suit Hire the confidence to expand aggressively into other areas, including social media campaigns and content marketing.
