Alkimos Surf
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Alkimos Surf is a local retailer operating north of Perth, since 2013. Founded by Karl Tenger, as a way to replace his income following an accident, Alkimos Surf focused, firstly, on stand-up paddle boards before expanding out to other boards and surf clothing.
While this retailer had become a local mainstay for surfers in the Wanneroo area, it had struggled to grow due to a lack of knowledge on how to market the business, online. The local retail surf market had also changed significantly over the years, with more competitors coming out with comparable or identical products. This had resulted in Alkimos Surf having an abundance of stock which they needed help in clearing and so it needed a unique mix of marketing campaigns to generate sales.
Deliverables
With 1,000’s of satisfied clients coming to see Karl and his wife, over the years, it was obvious that Alkimos Surf had a lot of trust equity which it could leverage in a marketing campaign.
As a result, we created a Facebook campaign with the primary creative being a promotional video of the store, it’s merchandise and the family business. This, along with other video and image advertising was promoted on Facebook, Instagram and via Mobile over an initial 3-week period.
Results
The results of the Facebook contest campaign were that Alkimos Surf ended up selling 3x the amount of stock sold in the same time period. The trust and sense of community built up over time also ensured a high level of engagement, ensuring the promotion and subsequent messaging was well received.
The final measure of success for the campaign was a request to extend the promotion for another 5 weeks to help clear out the remainder of stock within the store.
