Authority Marketing   •   March 8, 2023

In today’s highly competitive digital landscape, it’s more important than ever to have a successful SEO campaign that drives traffic and converts leads into customers. To achieve this, there are certain direct-response rules you should follow. In this article, we’ll explore rules six through ten, citing studies to support each one.

Rule #6 – There will be follow-up

It’s a well-known fact that sales can be lost on first impressions, but they can also be salvaged by following up. Yet, many businesses fail to integrate email automation into their marketing strategies, missing out on opportunities to nurture leads and increase conversions. According to a study by Campaign Monitor, businesses that use email automation have a 53% higher conversion rate compared to those who don’t. By implementing email automation for ongoing marketing, surveys, and promotions, you can improve your conversion rates and keep your leads engaged.

Rule #7 – There will be strong sales copy

As Zig Ziglar once said, failing to ask for the sale is like being a “professional visitor.” Your website needs to ask visitors to make a purchase, and it needs to do so effectively. This is where strong sales copy comes in. A study by Conversion XL found that using more persuasive language in your copy can increase conversions by up to 32.5%. It’s crucial to test your sales copy to see what works best for your audience.

Note: Don’t be afraid to ask for the sale. Countless businesses have failed because they were too timid to close the deal.

Rule #8 – Your messaging will resemble mail order advertising

According to advertising legend David Ogilvy, “only the mail-order people really know what they are doing.” Mail order advertising principles can be incredibly effective in digital marketing, and Guthy Renker is a prime example of this. By adopting mail order advertising principles, Guthy Renker was able to generate over $200 million in revenue annually. Look at winning campaigns and systems you can implement to make on-page improvements.

Rule #9 – Results rule, period

It’s not uncommon for a client or colleague to change their mind about a strategy, but ultimately, results are what matter. By tracking your results, you can make data-driven decisions and ensure that your campaign is successful. A study by MarketingSherpa found that businesses that track their metrics are 20% more likely to achieve their goals.

Rule #10 – You will be a tough-minded disciplinarian

To achieve long-term success in digital marketing, you need to be disciplined and focused on the fundamentals. Don’t get caught up in the latest trends or shiny objects. Instead, focus on clear tracking, thorough testing, and targeted direct-response marketing. A study by HubSpot found that businesses that prioritize blogging are 13 times more likely to see a positive return on investment. By focusing on the fundamentals and building your campaign around them, you can increase the ROI of your SEO campaign and any other campaign you choose to set up.

In conclusion, following these direct-response rules can help you create a successful SEO campaign that drives traffic and converts leads into customers. By implementing email automation, using strong sales copy, adopting mail order advertising principles, tracking your results, and being disciplined, you can set yourself up for long-term success.

In conclusion

By following all 10 rules in this 2-part series, you can start to create a successful SEO campaign that not only improves your search channel but also other channels, leading to a better bottom line for your business.

And if you have concerns about your current SEO campaign or need help developing one, simply complete this form and we will contact you, immediately. SEO is a critical digital marketing channel for generating sales leads and brand awareness but to find out how to turn your website into a recession-proof, sales machine, sign up to our exclusive webinar training ($297 value) for free!